Next Level Marketing Communications

Pinnacle Placements Website Re-Design

admin — Sun, 05 Feb 2012 20:41:24 +0000

Pinnacle Placements had a website challenge which is common to many recruiting firms – being found online by the search engines. We worked directly with Pinnacle’s leadership to create a plan to re-design their website, bring fresh ideas, updated imagery, and most importantly optimize the website system for search engines. In addition to design, development and hosting, we provide ongoing SEO services and monthly ranking reports. The results? Many keywords are ranking on page 1, with other strategic keywords climbing every month. SEO results take time – and a concerted effort between a well-positioned site with new content. The team at Pinnacle are well-versed bloggers, and with our expertise in market mastery marketing communications, we’re positioned for the win.

To learn more about how we can help your marketing communications, contact us today.

Career 1 Source Has a New Look

admin — Tue, 10 Jan 2012 18:06:23 +0000

We just launched a new look for Career 1 Source. Their new web site includes integrating their job board and applicant tracking system, latest news blog system, customized profiles for the team, and bright new professional look. Take a look at www.career1source.com.

New Web and SEO Marketing for Ag 1 Source: The Agricultural Recruiting Experts

admin — Mon, 03 Oct 2011 18:42:18 +0000

We’re proud to announce the new website for Ag 1 Source, the most trusted and reliable recruiting firm in the agriculture industry. The leadership team at Ag 1 Source contacted us to help them re-brand and drive their new branding initiatives online, in print, and with the search engines. Our team brought the strategic plan, creative designs, technical know-how, and SEO capabilities to help Ag 1 Source in creating a new website, updated and enhanced brochure collateral, corporate pocket folders, and an ongoing SEO website marketing strategy.

The results have been immediate, with inbound inquiries and kudos from their clients and candidates. In addition to the new website, our team provided copywriting services, a multi-language versioning system, ongoing blog/newsroom, ongoing search engine optimization system….while connecting the entire web presence to back-office recruitment systems. A big thank you goes out to the leadership team a Ag 1 Source. Their insight and clear objectives has ensured this newest chapter of Ag 1 Source to be a success. To learn more about how we can help your firm brand and grow, contact us today.

How to Event Market with Video Sizzle

admin — Wed, 27 Jul 2011 14:46:33 +0000

Our good friends at Houghton Mifflin Harcourt are a global leader in eduction…and they have a challenge: How to bring more awareness to their world-class education programs directly to education directors and administrators? How do they get the attention they deserve and at the same time, connect with their audiences in new ways? The HMH team contacted us to create a turn-key video email marketing solution to boost their event marketing campaign. Together, we created a video message that tells their unique story and visually demonstrates the benefits of their education programs. The results are a resounding “YES!”. The HMH team is very pleased and a full lifecycle of additional messages are in production now. If your team is looking to take your video email marketing to the next level, give us a call. World-class results are found here.

Helping Specialty Executives Win the War on Talent

admin — Fri, 17 Jun 2011 18:58:12 +0000

We’re proud to announce the updated website launch for Specialty Executives, a leading defense recruiting firm. Travis Thomas, President of Specialty Executives, reached out to us initially to help with the firm’s SEO challenges. Within 60 days, we had positioned Specialty Executives at the top of the search engines for defense recruiting, aerospace recruiting, homeland security recruiting, and other terms. In the next phase of their e-marketing strategy, we were asked to create an improved website presence including content management system, blog platform, search engine optimization and social media integration.

We made it easy for our client to spread the word. They can post new jobs online with a few mouse clicks. When a job is posted, it automatically shoots the post over to Twitter. Their Twitter feed is connected to their website. Travis’ LinkedIn profile is connected as well. The blog and job boards are connected to RSS. See the trend? We connect the dots. We connect our clients brands to their market – automatically.

The results are in. The Specialty Executives team is pleased with their new look. Better yet, within 7 days of their new website going live, they have received in-bound requests for client retainer contracts. In the recruiting world, this is a key objective of marketing. See their website at http://www.specialtyexecutives.com
Contact us to learn how we can deliver a turn-key business development for your firm.

SEO for Recruiting Firm = Multi-Position Retainer

admin — Mon, 13 Jun 2011 18:20:49 +0000

Wouldn’t it be nice to have more INBOUND calls from clients asking you for a retained engagement contract? That’s exactly what happend to Chris Melillo at Kaye/Bassman International. We’ve been working with Kaye/Bassman for over a decade and more recently have honed their Search Engine Optimization and PR/Media Relations strategy to a very fine point. The combination of a clean and engaging website, fully-optimized service pages and ongoing press releases and media stories all add up. The result? While Chris and his Energy Oil and Gas recruiting team have been continuing to connect with their client marketplace, when clients decide to search for top retained recruiting firms, Kaye/Bassman appeared first in their Google search. Alas, an inbound client call developed and the hiring contract developed. The retainer is a multi-position, multi-year project, with deal value of approximately $380,000.

To learn how we can take your search engine optimization to the next level, contact us.

A Baby Boomer Retires Every 8 Seconds: Video Marketing for Scandinavian client

admin — Mon, 25 Apr 2011 18:44:48 +0000

We had the pleasure of working with Trond Larsen, Managing Director of The Scandinavian Search group in Norway. Trond is a forward-thinking recruiting pro with an extensive journalism background. With that said, within 2 hours of delivering his HD video for his website, Trond had his message on his blog, on his YouTube channel, emailed to his clients and candidates…basically world-wide distribution in a few minutes.

See his post at http://www.ssg-nordic.com/articles/157/1/a-baby-boomer-retires-every-8-seconds/page1

Search Engine Optimization (SEO) for GetConnect

admin — Sat, 05 Feb 2011 21:10:51 +0000

We helped GetConnect be found on Google page 1. The strategy was simple and straightforward; create a clean, content-rich website. Then, we added an RSS feed to an ongoing news story and press release strategy. The results? Web inquiries and form submissions have increased four-fold. Website traffic has increased 29%.
A well-coded website with search engine optimization in mind from the beginning is key.

Search Engine Optimization for Next Level Recruiting Training

admin — Sat, 05 Feb 2011 21:00:19 +0000

Recruiting training is a competitive industry and being at the top of Google search is key. We’ve helped Next Level Recruiting Training stay at the top of search since 2007.

Search Engine Optimization for Next Level Exchange

admin — Sat, 05 Feb 2011 20:57:02 +0000

Connecting social media, email marketing, SEO and web subscription system together, drives the business model of attracting and signing new subscribers at Next Level Exchange.

As an ongoing strategy, blog postings, YouTube video channels and Twitter follower campaigns continue to drive more traffic from search engine queries.