Next Level Marketing Communications

HD video sales messages stand out.  Sharp, clear and clean…just like your message should be.  With MASERGY, a high-end network provider, we created a video message from their sales leadership AND included some client testimonials as well.  See it here to get the picture.

Popular trainer Jeff Kaye, of Next Level Recruiting Training fame, is hosting another episode of Fordyce TV on Tuesday, April 21.

This time, he’ll chat about effective “hunter” client marketing strategies.

(Farmers need not watch!)

In all seriousness, if your call to a new or existing client is to “check in” or “touch base,” you need to watch this.

Jeff jokes that, because the market is so tough, “some companies have no needs, so calling them to ask what needs they have is the equivalent of a General Motors sales rep asking an Amish guy to buy a Hummer!”

The business development strategies that worked in a healthy market simply do not work now, he says.

“Increasing the numbers of ineffective calls will not solve the problem. Increasing the effectiveness of those calls just might though,” he says.

You will learn new techniques, different approaches, and leave inspired, motivated, and pumped up to attack that marketing plan. So be sure to have a prepared plan ready to go the moment you sign off! In this fast-paced, technique-packed, 30-minute Fordyce TV episode, Jeff will share what presentations do work.

Finally, Jeff will also share a new consulting/market research service that every recruiter can begin offering to your prospects as a way of differentiating yourself from others; best of all, he says, everything you need to offer it is in your possession now!

The show starts promptly at 2pm ET on www.fordyceletter.com (right before the show you’ll see a small TV logo — click that box and enjoy the show). There will be a live Q&A session after Jeff’s presentation, too, so come prepared with questions.

Launching a new technology product can be a daunting task especially with new features and benefits that people need to understand before they can buy. We helped a voice over IP (VoIP) phone manufacturer get the message to the masses in an innovative way…a virtual product tour. The result? In-bound inquiries and new deals signed in weeks instead of months.

Kaye/Bassman, the largest single-site executive recruiting and search firm in the country, relies on us to produce marketing messages that cut through the clutter, establish credibility and get their clients and candidates to take action. Since 2000, we’ve delivered dozens of messages for Kaye/Bassman separate them from the competition.

We make Kaye/Bassman stand out from the crowd.

What’s the best way to get people to tour your premium venue? Take the venue to them. That’s just what we suggested to the American Airlines Center in Dallas. With a challenging economy and sports schedule, the leadership trusted us to create and deliver platinum presentations for the home of the Dallas Stars Hockey and Dallas Mavericks Basketball. We even got Mark Cuban to be our spokesperson. The result? Complete ROI in two weeks of launch for the 52 week program. Goal!