Next Level Marketing Communications

A web tour helps visitors understand your products, services and offerings.  We helped NLE create a branded, video tour to show subscribers what they receive for their training dollar.  The result?  We leveraged the video in email marketing, event marketing and social media channels as well.  See it here.

We’ve been working with Next Level Recruiting Training – more specifically Rob Mosley, in creating video social media marketing messages.  We write, produce and post the messages to YouTube, in coordination with Rob’s 28 speaking event venues.

All told, it’s a win-win-win.

1. Rob gets exposure.
2. The event marketer gets a video marketing piece.
3. The event registrant get an idea of how good Rob is as a speaker.

See for yourself on YouTube.

Popular trainer Jeff Kaye, of Next Level Recruiting Training fame, is hosting another episode of Fordyce TV on Tuesday, April 21.

This time, he’ll chat about effective “hunter” client marketing strategies.

(Farmers need not watch!)

In all seriousness, if your call to a new or existing client is to “check in” or “touch base,” you need to watch this.

Jeff jokes that, because the market is so tough, “some companies have no needs, so calling them to ask what needs they have is the equivalent of a General Motors sales rep asking an Amish guy to buy a Hummer!”

The business development strategies that worked in a healthy market simply do not work now, he says.

“Increasing the numbers of ineffective calls will not solve the problem. Increasing the effectiveness of those calls just might though,” he says.

You will learn new techniques, different approaches, and leave inspired, motivated, and pumped up to attack that marketing plan. So be sure to have a prepared plan ready to go the moment you sign off! In this fast-paced, technique-packed, 30-minute Fordyce TV episode, Jeff will share what presentations do work.

Finally, Jeff will also share a new consulting/market research service that every recruiter can begin offering to your prospects as a way of differentiating yourself from others; best of all, he says, everything you need to offer it is in your possession now!

The show starts promptly at 2pm ET on www.fordyceletter.com (right before the show you’ll see a small TV logo — click that box and enjoy the show). There will be a live Q&A session after Jeff’s presentation, too, so come prepared with questions.

The idea is straightforward. Create recruiting training from a wide variety of experts and deliver long-form content via subscriber video site. Sounds easy, but the execution was a major challenge. We created a production strategy to deliver over 2 hours of streaming video training programs per month AND the web-based subscription system to monetize the content. NLE TV went live in November 2008 and is building subscribers daily.

Next Level Exchange is an innovative approach to recruiting industry training…provide views from a wide range of experts in the market. The site is designed to deliver video, whitepapers, scripts, tips, articles and all that is needed to train a recruiter. Over 14 hours of video on-demand driven by a subscription business model. We made it easy to subscribe and view training programs, instantly. Created by Next Level Marketing Communications.