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We’ve been working with Next Level Recruiting Training – more specifically Rob Mosley, in creating video social media marketing messages.  We write, produce and post the messages to YouTube, in coordination with Rob’s 28 speaking event venues.

All told, it’s a win-win-win.

  1. Rob gets exposure.
  2. The event marketer gets a video marketing piece.
  3. The event registrant get an idea of how good Rob is as a speaker.

See for yourself on YouTube.

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Next Level Recruiting Training began as a DVD training series. Over the next year, the business evolved to industry articles, e-commerce, web-based new hire training webinars and long-form video streaming. We created the infrastructure, hosting, media servers and website bringing it all together. Oh, and we added Search Engine Optimization techniques to make this site appear in the number one spot on Google.

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The idea is straightforward. Create recruiting training from a wide variety of experts and deliver long-form content via subscriber video site. Sounds easy, but the execution was a major challenge. We created a production strategy to deliver over 2 hours of streaming video training programs per month AND the web-based subscription system to monetize the content. NLE TV went live in November 2008 and is building subscribers daily.

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Next Level Exchange is an innovative approach to recruiting industry training…provide views from a wide range of experts in the market. The site is designed to deliver video, whitepapers, scripts, tips, articles and all that is needed to train a recruiter. Over 14 hours of video on-demand driven by a subscription business model. We made it easy to subscribe and view training programs, instantly. Created by Next Level Marketing Communications.