Next Level Marketing Communications » www.kbic.com

SEO for Recruiting Firm = Multi-Position Retainer

admin — Mon, 13 Jun 2011 18:20:49 +0000

Wouldn’t it be nice to have more INBOUND calls from clients asking you for a retained engagement contract? That’s exactly what happend to Chris Melillo at Kaye/Bassman International. We’ve been working with Kaye/Bassman for over a decade and more recently have honed their Search Engine Optimization and PR/Media Relations strategy to a very fine point. The combination of a clean and engaging website, fully-optimized service pages and ongoing press releases and media stories all add up. The result? While Chris and his Energy Oil and Gas recruiting team have been continuing to connect with their client marketplace, when clients decide to search for top retained recruiting firms, Kaye/Bassman appeared first in their Google search. Alas, an inbound client call developed and the hiring contract developed. The retainer is a multi-position, multi-year project, with deal value of approximately $380,000.

To learn how we can take your search engine optimization to the next level, contact us.

Search Engine Optimization for Kaye/Bassman International

admin — Sat, 05 Feb 2011 20:50:51 +0000

Kaye/Bassman International, the largest single-site search firm in the United States has over 20 industry practice areas to be optimized with search engine optimization. Keywords for clients and candidates are unique to each practice, so a well-developed website with organic SEO capabilities was an absolute must. We automated the SEO process between the website, news stories, social media and RSS feeds. The results? When a new press release is published online at Kaye/Bassman, Google picks up the story within 2 days and tops the search engine. Twitter picks up the story within hours, and job search RSS feeds drive results and are online immediately.

Kaye/Bassman continues to dominate the market with advanced marketing communications strategies.

Video Marketing for Top Recruiter Bradley Richardson

admin — Fri, 17 Sep 2010 14:06:50 +0000

Bradley Richardson, Managing Partner at Kaye/Bassman International is front and center in the Healthcare Finance market – every day. His personal brand and marketing message is clear, consistent and available 24/7. Bradley engaged us to create a video marketing campaign to cut through the clutter and position him as a trusted advisor in the Healthcare Finance industry. Working together, we levereaged his experience as a best-selling author, television personality and recruiting industry resource into an engaging and custom branded marketing video. Email marketing, social media marketing, applicant tracking systems, video email and his Outlook accounts were used to deliver the message to his audience. To learn more about video marketing for your needs, contact us.

Kaye/Bassman Recruiting Website

admin — Mon, 13 Apr 2009 15:56:31 +0000

We helped Kaye/Bassman with a re-brand, collateral materials and a new website. Based upon a content management system, changes, additions and news stories can be added in a flash. The site includes social media liking, built-in SEO optimization tools, press release area and more. We created a document library for remote access to brochures, images and contact information. All told, traffic has increased over 15% since launch of new web presence.

Recruiting Client Develeopment

admin — Mon, 13 Apr 2009 04:49:08 +0000

Kaye/Bassman, the largest single-site executive recruiting and search firm in the country, relies on us to produce marketing messages that cut through the clutter, establish credibility and get their clients and candidates to take action. Since 2000, we’ve delivered dozens of messages for Kaye/Bassman separate them from the competition.

We make Kaye/Bassman stand out from the crowd.